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Classic design for the classic cars by Mercedes-Benz

The Techno Classica in Essen is a mecca for fans of classic.

More than 1,250 exhibitors again presented a unique offering of vintage cars, classic and prestige automobiles and motorcycles from 15 to 19 April. The world’s leading car manufacturers demonstrated the milestones of automotive history here.
When a passion for engines and timeless design is discussed, Mercedes-Benz is in the league of great names. A banner design, which hms easy stretch realised on behalf of iPoint Messebau, showed visitors the way to the classic cars with the brand displaying the star.
The banner with more than 52 meters of reeling, five rounded corners and more than 158 square meters of printed surface, hung suspended centrally visible from afar over the Mercedes-Benz booth. The design was printed both on the outside and the inside. The company logo graced the outer surface; the inner surface had the typical Mercedes 3D look. In order to prevent showthrough, a barrier layer was sewn in. For stability, the keder pipe KR-500 was used as a substructure with a brace from an aluminium round pipe RO 330.


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